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Director, Product & Growth

We're looking for a motivated product strategist and growth marketer who is passionate about using technology to help people vote with their dollars and meet their health and wellness goals.

The Director of Product and Growth will work closely with our founding team to develop and implement Avo's product roadmap and growth strategy. The ideal candidate is a self-starter who loves building products, running experiments, and data-driven marketing and has at least 2-3 years working in a startup environment in a product or growth role. If you are looking to be a part of a founding team in a dynamic role that allows you to creatively solve problems, wear many hats, and help build a business from the ground up, this role is right for you.

Responsibilities

  • Help develop company strategy and KPIs

  • Work with our founders and lead engineer to refine Avo's product road map

  • Develop a strong understanding of our customers, their pain points and motivations

  • Launch, manage, and optimize online user acquisition campaigns, working closely with brand and creative team

  • Develop app store optimization (ASO) strategies

  • Help develop and implement a lifecycle marketing strategy

  • Monitor, optimize, and report on performance of campaigns regularly

Requirements

  • ​2+ years of product and/or marketing experience at a startup, preferably in fintech or health and wellness industries

  • Excellent analytical and communication skills

  • Curiosity and knowledge of product innovation and trends

  • Experience with paid acquisition and email marketing

  • Strong analytical approach to acquisition and retention

  • Experience with analytics implementation and tracking

  • Creative problem-solving acumen

  • Team player

  • Passionate about health and wellness

Get in touch

Sebastian Elganian

Co-Founder and CEO

sebastian@getavo.com